Samantha S.

About

Resolutionary, Disaster Junkie, Product Builder, Keynote Speaker, and Customer Enthusiast. TechWomen100, CSO30, and SC Magazine Top 30 Female Cybersecurity Leaders.

Jill of many trades, mistress of a few.

I've over 25 years of experience in cyber security, and during this time have held a plethora of titles, one of my favourite titles being Global Threat Response Manager, which definitely sounds more glamorous than it was in reality.

I've defined strategy for multiple security products and technologies, helped hundreds of organisations of all shapes, sizes, and geographies recover and learn from cyberattacks, and trained anyone who’ll listen on security concepts and solutions.

My life in IT started much earlier, at age 6, when I had twice as many computers than my school (a ZX Spectrum 48K and a BBC Master), and was conned into QAing educational games on 5¼ inch floppy disks by my mother’s employer.

I author articles for various security publications, and am a regular speaker at industry events, including multiple BSides’, Black Hat MEA, Beercon, ISMG, DTX, Infosecurity Europe, and Risk. I am a big supporter and advocate of the security community, and volunteer at a number of events around the world, help organise BSides Newcastle, BSides Leeds, and BSides Lancashire. You’ll find me wearing a red shirt with the third shift SOC goons at Def Con 🏴‍☠️

I most enjoy solving problems and making customers happy. It's wonderful to be able to do what you love.

Specialties

• AI / ML Security
• Governance & Compliance
• Incident Response
• Security Strategy
• Security Team Management

Skills

• Product Marketing
• Go-to-Market Strategy
• Brand Positioning
• Messaging
• Integrated Campaigns
• Demand Generation
• Sales Enablement
• Analyst Relations
• Field Marketing
• Executive Communications

17 skills in total

Licenses & Certifications

• Practical Product Management

  Pragmatic Institute

  Issued Feb 2013

• Pragmatic Marketing Framework

  Pragmatic Marketing

  Issued Feb 2013

• DEF CON 34 Goon

  DEF CON

  Issued Nov 2026

5 certifications in total

Experience

• Chief Marketing Officer

  CYBERR

  May 2026 — Present

  United Kingdom

• Chief Marketing Officer / Director

  Cyber Increment

  Jun 2026 — Present

  Glasgow

• Board Advisor and Senior Council Member

  The Hacking Games

  Oct 2023 — Present

  United Kingdom

9 experiences in total

Recent posts