When a company suffers a cyberattack: What decision can destroy, in an instant, years spent earning the…
Luis P. — Strategic Advisor | Resilience, Risk & Cybersecurity
When a company suffers a cyberattack:
What decision can destroy, in an instant, years spent earning the market's trust?
When a crisis such as a cyber incident occurs, most attention naturally focuses on containing the problem, recovering affected resources, and determining whether the organization's ability to meet its commitments to the market has been impacted. If the answer is yes, another decision begins to demand attention—one that rarely receives the same level of focus.
There is often a temptation to delay that decision until more accurate information is available, the impact is fully confirmed, or simply to avoid harming the organization's reputation. Yet, sooner or later, the truth always comes to light.
The decision is whether—or not—to fulfill the responsibility of communicating that impact to the market in a timely manner.
Every organization is part of a broader market. Customers, suppliers, partners, regulators, and many others depend, to varying degrees, on its ability to honor the commitments it has made. When that communication is delayed, uncertainty increases. More importantly, it reduces the time available for others to adapt to the new reality, because timely communication does more than inform—it triggers the market's response.
A crisis tests an organization's ability to respond. It also reveals the level of responsibility with which it chooses to engage with its environment. Ultimately, it is the market that will decide whether that response strengthens or weakens the trust it has placed in the organization.
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