Senior Product Marketing Manager
North America · Remote · Full-time · Mid-level
Senior Product Marketing Manager - Cybersecurity
Cyberr | Remote | Europe or North America
ABOUT CYBERR
Cyberr is the professional platform built for the cybersecurity industry. Careers, recruitment, community, training, mentoring, and networking - all in one place, with trust at the core.
This is a founding product marketing hire. You will build the function, own positioning across the platform, and play a central role in every major launch and growth initiative.
THE ROLE
This role sits at the intersection of product, marketing, community, and growth. You will own how our products are positioned, packaged, launched, and adopted. You will work closely with the CEO, CMO, product team, partnerships team, and growth teams to ensure we are building the right things, telling the right stories, and getting them in front of the right people.
This is not a role for someone who wants to inherit a mature PMM function.
It is a role for someone who wants to build one.
WHAT YOU WILL DO
Product launches and go-to-market
• Own launch planning and execution for new products and features
• Develop go-to-market strategies that drive adoption and revenue
• Define success metrics and measure launch performance
Positioning and messaging
• Build and evolve product positioning and messaging across the platform
• Translate technical capabilities into compelling customer value
• Ensure consistency across product, marketing, sales, and community touch points
Customer and market insight
• Conduct customer interviews and market research
• Develop ICPs and buyer journeys
• Identify pain points, opportunities, and adoption barriers
• Monitor competitors and market trends
Product adoption and growth
• Work with product and growth teams to improve adoption and engagement
• Support premium packaging, pricing, and monetisation initiatives
• Help shape onboarding and conversion journeys
Sales and revenue enablement
• Create sales and customer-facing assets
• Equip teams with the messaging, positioning, and insights they need to win
• Support strategic partnerships and joint go-to-market initiatives
WHAT WE ARE LOOKING FOR
You must have worked in or directly for the cybersecurity industry. We need someone who understands the buyers, the practitioners, the products, and the market dynamics.
• Strong positioning and messaging skills - you can take a complex product and make it land clearly
• Experience in launching products and major features
• Customer-centric mindset with strong research and discovery skills
• Comfortable working across both B2B and B2C audiences
• Able to work independently and move fast in an early-stage environment
• Strong writer. Clear thinker. Low tolerance for buzzword soup.
Bonus points
• Experience with professional communities, marketplaces, or recruitment platforms
• Experience supporting self-service growth motions
LOCATION AND COMPENSATION
• Fully remote – Europe or North America with competitive pay and benefits
WHY JOIN
• Direct influence over product strategy, positioning, launches, and growth
• A seat at the table from day one - reporting to the CMO, working with the executive leadership team
• Joining a platform that cybersecurity professionals are already choosing - and shaping what comes next
If this sounds like you, we’d love to hear from you!
Skills: Product Marketing, Cybersecurity, Go-to-market strategy, Positioning, B2B marketing, B2C marketing, Product launches, ICP development, Partnerships, Growth marketing, Competitive analysis, Customer interviews, Market research, Sales enablement